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All Journal Jurnal Administrasi Bisnis Journal of Consumer Science Journal of Information Systems Engineering and Business Intelligence Binus Business Review IJHCM (International Journal of Human Capital Management) Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Pendidikan Ekonomi & Bisnis (Edisi Elektronik) Journal of Consumer Sciences JURNAL DINAMIKA MANAJEMEN DAN BISNIS Journal of Business and Behavioural Entrepreneurship Lontar : Jurnal Ilmu Komunikasi JRMSI - Jurnal Riset Manajemen Sains Indonesia ASRO JOURNAL - STTAL VISI : Jurnal Ilmiah Pendidik dan Tenaga Kependidikan Pendidikan Non Formal IJoASER (International Journal on Advanced Science, Education, and Religion) Economy Deposit Journal ( E-DJ) Monas: Jurnal Inovasi Aparatur Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Journal of Vision and Ideas (VISA) Humantech : Jurnal Ilmiah Multidisiplin Indonesia JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Social Science Studies JELAJAH: Journal of Tourism and Hospitality Jurnal Al-Qiyam Jurnal Tana Mana Nautical: Jurnal Ilmiah Multidisiplin Indonesia Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Innovation Research and Knowledge Journal of Comprehensive Science (JCS) ASEAN Marketing Journal IQTISHADequity jurnal MANAJEMEN Jurnal Bisnis, Manajemen, dan Keuangan Digital Business Journal (DIGIBIS)
Usep Suhud
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Jurnal Administrasi Bisnis

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Comparing The Loyalty Of Two Mini Markets’ Customers: The Role Of Store Image And Satisfaction Usep Suhud; Mahasta Patricia Divyna
Jurnal Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v8i1.23041

Abstract

Indomaret and Alfamart are two franchise-local-mini markets in Indonesia. Side by side, they invade dwelling areas within cities: where there is an Indomaret store, there will be Alfamart, but with a lack of differentiation among them. This study aims to assess and compare the impact of store image on customer satisfaction and loyalty between two franchise-retail stores in Jakarta, Indonesia: Indomaret and Alfamart. There were 200 participants involved those who were regularly visiting one or both mini markets. Different cases showed different results. In the case of Indomaret, store image had a significant impact on customer satisfaction and loyalty, and satisfaction had a significant effect on customer loyalty. In the case of Alfamart, store image had a significant impact on satisfaction. In addition, satisfaction had a significant impact on loyalty, whereas store image had an insignificant effect on loyalty. Recommendations for management and future study are discussed.
Co-Authors Ade Putri Dwiandini Ady Kurnia Agung Kresnamurti Rivai Prabumenang Agung Wahyu Handaru Aldrian Alsa Yuda Putri Andrie Yuswanto Ani Rahmawati Anisa Maharani Aprilia Wahyu Budiarti Ari Warroka Arifin Wibowo Ati Sumiati Ayu Siti Ayu Fauziah Bagas Fiqri Kamil Bagas Mufhtie Bagas Mufhtie Haifa Cantika Firyal Thifally Cattleya Dewi Puter Chika Dwy Citra Choirul Anwar Dede Rosmauli Dedi Purnawa Deva Dewi Agustin Pratama Sari Dewi Linda Sari Dewi Susita Diyah Wulandari Elena Puspita Candra Elistia Erriska Rahma Putri Fajar Andika Prabowo Febrilia, Ika Febrisi Dwita Freddy Pungky Putra Hamidah, Hamidah Hana Zyadzya Hanipah Hanna Christina Irwan Leo Putra Harahap Jannati Adeni Yuha Julian Erlangga Kemal H Simanjuntak Kuntadi Adi Setyawan Maharani Putri Mahasta Patricia Divyna Maniur Pane Marleene Ratu Fiorentina Maulida Rahma Nabila Mohamad Rizan Mohammad Rizki Fajar Monica Grace Purba Muhamad Suharjo muhammad junaid kamaruddin Muhammad Luthfi Akbar Muthia Nabila Andre Nabilla Ramadhani Naila Fariha Kamalia Nina Valentika Nur Faizi Puana Putri Maharani Purwana E.S., Dedi Puter, Cattleya Dewi R.A Aliyah Khairunnisa Rahmi Rahmi Rahmi Rani Wulandari Reni Sukistianingsih Ricky Humisar Siahaan Salsabila Rechan Diny Samsinar Octaviana Savitri, Aidha Setyo Ferry Wibowo Shafira Nuraini Shandy Aditya Sheila Maryam Bajunaid Shela Nalita Sindi Noviyati siti nurjannah Sofia Hartati Terrylina Arvinta Monoarfa Terrylina Arvinta Monoarfa Tia Novitasari Tuty Sariwulan Umi Widiastuti Unggul Purwohedi Vivi Iswanti Nursyirwan Widya Pramesti Wulan Oktila Sarin Yeni Sedyoningsih Zahra Fahriza